New Balance

93 products

Collection: New Balance

Shop authentic, brand-new New Balance shoes online from Australia's Premier Sneaker Marketplace. Shop the exclusive New Balance collection in a range of colorways, sizes & styles such as the New Balance 550, 9060, and 2002R. Every pair of New Balance shoes are authenticated by PUSHAS so you can shop with confidence.

The New Balance brand has effortlessly bridged the gap between performance running and everyday wear. Originating from a rich history of crafting superior running shoes, New Balance has now become a staple in the streets of Australia and across the globe. Today, New Balance sneakers are renowned as cultural icons, praised for their versatility that transcends sport, style, and societal norms.

New Balance sneakers have cemented their place within street culture, becoming an iconic choice for sneakerheads and casual wearers alike. Known for their distinct design, characterized by classic lines and tasteful color palettes, New Balance models undoubtedly differentiate themselves in the crowd.

The elegant silhouette of New Balance models, coupled with their exceptional cushioning technology and impeccable craftsmanship, guarantees a blend of style and comfort that's hard to match. These shoes epitomize New Balance's innovative spirit and their unwavering commitment to delivering top-notch footwear.

One can't talk about New Balance without mentioning the 550 series. Known for its timeless design and exceptional comfort, the 550s has become one of the most beloved sneakers in recent times. It seems like everyone has a pair of 550s these days!

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New Balance FAQs

What is the History of New Balance?

New Balance, the revered American footwear manufacturer, was birthed from the humble beginnings of a man's quest to help people with problem feet. The company's origin dates back to 1906, when British immigrant William J. Riley founded the New Balance Arch Support Company in Boston, Massachusetts. Riley, inspired by the perfect balance exhibited by chickens in his backyard, initially produced flexible arch supports designed to improve shoe fit and comfort, and the three-pronged chicken foot served as the basis for his arch support design.

However, it wasn't until 1938 that New Balance made their first pair of running shoes for a local running club, the Boston Brown Bag Harriers. These were custom-made, a tradition New Balance would continue, thus beginning their venture into the athletic footwear market.

The big breakthrough came in the 1960s under the leadership of Paul Kidd, who purchased the company from Riley. Kidd, an avid runner himself, recognized a gap in the market and introduced the "Trackster" in 1960 - the world's first running shoe available in varying widths, a revolution in a time when most brands only offered a standard width. The Trackster gained popularity in the running community and became popular with college track teams, setting the stage for New Balance's ascension as a notable name in athletic footwear.

By the 1970s, New Balance had already gained a reputation among runners for their comfortable and width-varied running shoes. However, it was the release of the New Balance 320 in 1976, named the top running shoe by Runner's World magazine, that catapulted the brand to the mainstream market.

New Balance's growth continued in the 1980s, defined by their commitment to producing high-quality running shoes in the United States and the United Kingdom. They expanded their product line and introduced several iconic models like the 574, 576, and most notably, the 990 - the first running shoe with a $100 price tag. The 990 series established itself as a symbol of quality and comfort and became a cult classic that's still popular today.

As we moved into the 21st century, New Balance didn't rest on their laurels. They embraced innovation and technological advancements, all while maintaining their core values of quality, comfort, and width variety. Collaborations with high-end fashion designers and streetwear brands like J.Crew, Stussy, and Comme des Garçons pushed the brand further into the lifestyle space, attracting a new demographic of consumers who appreciated the brand's mix of functionality and style.

Today, New Balance remains one of the few footwear brands committed to manufacturing a significant portion of their shoes in the United States and the United Kingdom. Despite the changing trends in the footwear industry, the brand stays true to its heritage and philosophy of quality over hype. This commitment to craftsmanship, comfort, and quality continues to resonate with consumers, making New Balance a beloved brand among athletes, sneakerheads, and casual wearers alike.

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Why is New Balance so popular?

The popularity of New Balance can be traced back to a blend of factors that have cemented the brand as a major player in the global sneaker market. Often praised for its distinct blend of comfort, quality, and style, New Balance has succeeded in creating a unique identity that resonates with consumers worldwide.

From the outset, New Balance has distinguished itself through a commitment to comfort and fit. The company was founded in 1906 by William J. Riley in Boston, Massachusetts, originally focusing on orthopedic footwear to provide better balance and comfort, hence the name New Balance. This foundational value of offering supreme comfort and better fit continues to drive the brand's design philosophy, a feature especially appreciated by athletes and individuals who value comfort in their footwear.

Quality is another defining trait of New Balance. The company has held firm in its commitment to manufacturing standards, with several models still being produced in the United States and the United Kingdom. This commitment not only guarantees high-quality sneakers but also appeals to consumers who value ethical production and the support of local industries.

New Balance's iconic, versatile style is another key to its popularity. Unlike brands that focus on flamboyant designs, New Balance often opts for understated aesthetics and timeless colorways, appealing to a broad demographic of consumers. However, the brand has also demonstrated versatility, experimenting with bolder designs and color patterns, especially in collaboration with other brands or designers.

A pivotal turning point in the brand's history was when it shifted from being solely a sports shoe company to a lifestyle brand. Collaborations with high-profile fashion labels such as Aime Leon Dore, J. Crew, and Stussy, along with endorsements from celebrities and influencers, have played a significant role in this transformation. The brand's appeal expanded beyond athletes and comfort-seekers to the wider streetwear and fashion community.

In recent years, New Balance's popularity has surged with the rise of the "dad shoe" or chunky shoe trend, with models like the 990 and 992 becoming incredibly sought-after. The brand's ability to tap into this trend while staying true to its design ethos illustrates its understanding of market shifts and its ability to adapt accordingly.

Finally, New Balance has capitalized on the hype model of limited releases, creating high demand for certain models and collaborations. This strategy not only drives immediate sales but also contributes to a longer-term perception of the brand as desirable and valuable, similar to what has been seen with Air Jordans and other high-profile sneaker brands.

In summary, New Balance's enduring popularity can be attributed to its unwavering commitment to comfort, fit, and quality, coupled with an appealing and adaptable style, strategic collaborations, and smart marketing. It's a brand that has successfully bridged the gap between sportswear and streetwear, catering to a broad range of consumers while maintaining its unique identity.

What are the most popular New Balance sneakers?

Let's delve into the most popular New Balance models that have captured the attention of sneaker enthusiasts worldwide.

Firstly, we have the New Balance 550. This silhouette, initially released in 1989, gained significant popularity when it was brought back in collaboration with the fashion label Aime Leon Dore in 2020. Its classic, retro design infused with a modern touch, coupled with its availability in several colorways, makes it a popular choice for both fashion-forward individuals and those who appreciate vintage aesthetics.

Next in line is the New Balance 327. Introduced in 2020, this model quickly took the sneaker world by storm. Its design pays homage to New Balance's 70s running shoes, particularly the 320. The oversized N logo, combined with its sleek and comfortable build, has made it a beloved sneaker for everyday wear. The 327's eye-catching design and supreme comfort have helped it gain a significant following in a relatively short time.

The New Balance 2002R also enjoys widespread acclaim. It was first introduced as a high-end running shoe in 2010 and was known for its top-of-the-line cushioning technology. It has since been reimagined in numerous collaborations with designers like Salehe Bembury and brands like Kith, ensuring its place as a streetwear staple.

Last but not least, the New Balance 9060 is another crowd favorite. Its distinctive split-sole design, coupled with the brand's proprietary absorb cushioning in the midsole, sets it apart in terms of comfort and style. The 9060 manages to blend vintage vibes with a futuristic design, making it a standout choice for sneakerheads.

Each of these models showcases New Balance's commitment to quality, innovation, and style, contributing significantly to the brand's popularity in the highly competitive sneaker market. They all possess a distinctive charm and personality, catering to different tastes while adhering to New Balance's ethos of superior comfort and craftsmanship.

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How do New Balance sneakers fit?

When it comes to how New Balance sneakers fit, it's crucial to note the brand's longstanding commitment to providing footwear that accommodates a variety of foot shapes, sizes, and needs. This unique approach to footwear design has played a significant role in securing the brand's global popularity.

As a general guideline, most New Balance shoes are considered to fit true to size, which means you can typically purchase your usual shoe size for the most accurate fit. However, like any brand, there can be slight variations between models due to design differences. For instance, the popular 550 model is often said to run true to size, while the 327 model has been noted by some wearers to run slightly large.

A key feature contributing to the fitting comfort of New Balance shoes is their well-cushioned insoles and supportive midsoles. Models like the 990 and 2002R are particularly praised for their superior cushioning and supportive design, which not only ensure a comfortable fit but also make them suitable for long wear times and various activities, from casual everyday use to more strenuous athletic endeavors.

The materials used in New Balance shoes also contribute to their fit and comfort. Many models feature a blend of mesh and suede or leather, allowing for a flexible yet secure fit that adapts to the foot's shape. Furthermore, many of their shoes are designed with a roomy toe box, offering extra space for toe splay and movement, increasing overall comfort.

Lastly, it's worth noting the brand's dedication to quality craftsmanship. New Balance shoes are meticulously designed and constructed, with an emphasis on achieving an excellent fit that doesn't compromise on comfort or style. This commitment to quality is evident in the overall longevity and fit consistency of their footwear over time.

Check out our New Balance Size Guide to help you with your sneaker sizing.

What do I wear New Balance with? How should I style New Balance sneakers?

The New Balance 550s are a great option for adding a touch of sporty-chic and athleisure vibes to any outfit. For women, dress them up with a midi dress for an edgy take on a classic look. For men, fitted jeans, simple tee and a hoodie or down jacket for a casual but sharp fit. To really make a statement, try mixing and matching prints and textures. The 550s are a versatile sneaker that can hold their own against bold patterns and bright colors. And don't forget to accessorize with your favorite jewelry, watches and sunglasses.

The best way to style New Balance sneakers, including the 550s, is to have fun with it and experiment with different outfits until you find the perfect match for your personal style.

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Where to buy New Balance sneakers in Australia?

Purchasing New Balance sneakers in Australia is an enjoyable and straightforward process, thanks to various retailers offering an array of these iconic kicks. However, amongst these platforms, there's one destination that stands out as the Premier Marketplace for New Balance sneakers in Australia, and that is PUSHAS.

PUSHAS presents a curated selection of authentic, brand-new New Balance sneakers. The range caters to diverse tastes and styles, featuring coveted models like the 550s, 327s, 2002R, and 9060. PUSHAS is especially favoured amongst sneaker enthusiasts due to our rigorous authentication process, ensuring every pair of New Balance sneakers you purchase from our platform is 100% authentic.

The aspect that truly sets PUSHAS apart is our mission to champion sneaker culture in Australia. Our work diligently to curate a wide selection of popular and limited-release New Balance models, striving to offer something for every sneaker aficionado. Whether you're after a classic silhouette or the latest release, PUSHAS is the go-to platform for New Balance enthusiasts.

Moreover, PUSHAS prides ourselves on offering a seamless shopping experience. Our platform is easy to navigate, with clear and detailed product descriptions and photos, and we provide secure payment options and efficient delivery service, ensuring your coveted New Balance sneakers arrive safely and swiftly to your door.

In conclusion, when you're looking to buy New Balance sneakers in Australia, PUSHAS stands out as the premier destination. Not only do we offer a vast range of authentic New Balance models, but they also provide an excellent customer experience, making them the ideal platform for any New Balance enthusiast.

Buy your New Balance sneakers from PUSHAS today.